India’s leading fashion retailer, Reliance Trends has unveiled its 300th store in the country. The new store is located at Kolkata’s highly popular Park Street. The launch reaffirms Reliance Trends as India’s largest, most widely distributed, and the fastest growing fashion destination.
To mark its 300th store launch, the company hosted a grand opening at Park Street – the fashion high street of Kolkata. Highlights included flash mobs led by well-known names of Kolkata’s film industry. The flash mobs culminated at the new concept Reliance Trends store.
CEO Akhilesh Prasad, Reliance Trends said,“We are excited to open our 300th store in Kolkata’s iconic Park Street, built-in with a lot of technological innovations to enhance consumers’ shopping experience. Kolkata is a very important market for us, and hence, we wanted a grand celebration for the launch of our 300th store in the ‘City of Joy’. Through technology intervention, we want to offer our consumers a new way of engaging with our diverse, accessible, stylish and high quality range of fashion clothing. I am sure they will be equally excited about the arrival of this new Reliance Trends store in the city.”
He further added, “It has been a fascinating retail journey for us ever since we opened our first store. With a robust merchandising and sourcing set-up, we envisioned for our consumers an elevating experience for all their fashion needs. We dedicate the 300th store to all consumers who have embraced Reliance Trends since its launch.”Prasad was joined by leading Tollywood actor Nusrat Jahan for the ceremonial ribbon cutting.
Speaking on the occasion, Jahan said, “I am excited to be a part of this monumental 300th store launch of Reliance Trends. The experience offered by this new Trends store is truly international; it indeed is a great fashion escape. The collection is beautiful, fashionable. There is something for everyone and at great prices too.”
The new store boasts of modern looks and ambience akin to that of an international store, making innovative use of technology and featuring an exciting range of high fashion merchandise.
Like all new Trends stores, this store also showcases popular Indian wear art forms such as Jaipur pottery, Ajrakh and Indigo stories, along with circus prints, which seamlessly weaved Indian into Fusion.
The western wear collection features the Diffusion Line in silhouettes. The styles and the colour palette are true to the festive season. The collections play deftly with linen, corduroy, cotton and crepe. Every piece is stylish, versatile, and classy.
A part of Reliance Retail, the retail arm of Reliance Industries, Reliance Trends started its journey in 2007 with its first store at Ambience Mall, Gurgaon. Today, the chain is present across 170 cities and is patronized by an average 2 lakh customers every day.